Creative Brand Management

Responsible for driving the brand’s creative strategy from marketing to packaging according to the desired brand image. Creating holistic package design for on-trend fragrance launches. Creating the vision and providing the direction at photoshoots to ensure brand strategy alignment. Collaborating with the marketing manager to create marketing campaigns. Execute the creative direction for multiple cross-functional teams for product launches and monthly marketing campaigns including: promotional emails, paid media, web assets, social media content, sms visuals, print pieces and collateral.